Whole•istic Thinking

Whole life insurance is one of the key ingredients to living confidently.

Understanding and owning whole life insurance correlates with higher financial and emotional confidence.

Whole Life Insurance at a Glance:

81%

48%

3X

78%

84%

of the most financially confident Americans own whole life insurance, according to the Guardian Study of Financial and Emotional Confidence

of households need more life insurance

Life insurance costs 3 times less than most people think

of working Americans do not completely understand whole life insurance

of working Americans place a priority on providing for their family if they die or are unable to work

Whole Life Insurance at a Glance:

81%
of the most financially confident Americans own whole life insurance, according to the Guardian Study of Financial and Emotional Confidence
48%
of households need more life insurance
3X
Life insurance costs 3 times less than most people think
78%
of working Americans do not completely understand whole life insurance
84%
of working Americans place a priority on providing for their family if they die or are unable to work

Resources

The Whole Truth: Benefits of Whole Life

Many working Americans identify their top life priorities as protecting their family, having enough money in retirement, and educating their children.

Did you know that owners of whole life have access to a wide range of benefits to support those priorities?

Whole Life Myths vs. Facts

Take the mystery out of whole life.

Myth: The whole life policy you own can increase in cost as you age or become ill and the premiums will go on forever.

Fact: Whole life premiums are guaranteed to never increase once the policy is purchased. There are various policy designs that can avoid “forever” premium payments.

Myth: Whole life is expensive.

Fact: While whole life costs more than term life, it includes many additional living benefits, such as cash value. Plus, it has a permanent death benefit, while you may outlive a term life death benefit.

Myth: Term life is a better option for most people.

Fact: Whole life offers permanent lifetime protection, while term offers only temporary protection. Consequently, people may use both for optimal protection and benefits.

Myth: People rarely use the living benefits of whole life when they’re alive.

Fact: Many people use the living benefits of whole life as a source for cash, significant purchases or other needs.

An Insider’s Asset Class

Are you aware that whole life is considered an asset class that can help diversify your portfolio?

It can help you manage risk by working alongside your traditional mix of fixed assets (like bonds) and equity assets (like stocks). What’s more, it’s immune to market fluctuations, so it’s there when you need it, now or in retirement.

How much protection is right for me?

While term insurance can protect you in the short term, the right amount of whole life protection you may want depends on where you are in your own life, who depends on you, and your earning power. In general, the younger you are, the more years of your income you need to take into account when deciding on the right policy protection for you. Hover below to find out.

Confident Planner

30x
Income

30x
Income

Ambitious Spender

20x
Income

20x
Income

Retirement Realist

15x
Income

15x
Income

Day-to-Day Decision-Maker

10x
Income

10x
Income

Day-to-Day Decision-Maker

5x
Income

5x
Income

The Importance of Protection First

What do we mean by protection first? While saving for retirement and paying down debt is important, it should not come at the expense of adequate protection and coverage for you and your family. The most financially confident Americans prioritize protection and own the right tools for the job.

Start Building Your Whole Story

There’s so much more to whole life than you may already know. Check out our resources page and find out more about how it can help you live with greater financial and emotional confidence.

View Resources

Start Building Your Whole Story

There’s so much more to whole life than you may already know. Check out our resources page and find out more about how it can help you live with greater financial and emotional confidence.

View Resources

Together for the Long Term

Strategic alliance is at the core of mutuality. A focus on the long term prioritizes policyholders, one key benefit of owning insurance with a mutual company. Learn more about what drives our long-term vision.

I want to watch now

Together for the Long Term

Strategic alliance is at the core of mutuality. A focus on the long term prioritizes policyholders, one key benefit of owning insurance with a mutual company. Learn more about what drives our long-term vision.

I want to watch now

Sources & Important Disclosures

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